Taaleri Group applies the procedures described in this section to the taaleri.com online service and the websites taaleri.com/kauppa (hereinafter “Taaleri Shop”) and taaleriraportointi.fi (hereinafter “Taaleri Reporting”), in the sending of emails and the collection of event registrations. When you use the above-mentioned services, you accept that data will be collected and processed as described in these privacy procedures.

What data do we collect and why?
How do we collect data?
Data assingment and transfer
Changes to these privacy procedures

What data do we collect and why?

We collect and process your personal data and other collected data only for our internal business, for the marketing of our products and services, in order to improve our electronic services and to better understand the needs of the users of the service. We can also use your data to assist you online and at Taaleri Shop and Taaleri Reporting, to communicate with you and to deliver the communication that you have ordered. 

  • The Taaleri.com website stores for example the IP address, browser type and operating system of users
  • Taaleri Shop and Taaleri Reporting require registration and logging in to the service. 
  • registration for events: name, contact details and special dietary requirements 
  • newsletter subscription: email address
  • contact to Taaleri: name, contact details and what the matter concerns

We use third-party analytics tools in order to be able constantly to enhance the user experience of visitors to the online service and, among other things, to better understand the ways people use the features and to provide tips and guidance on their use.  These tools collect data from our website, such as clicking paths, downloads and what content, products and services are looked at when people visit taaleri.com. Just like other websites, taaleri.com may collect this data using cookies. Further information on this can be found below in the section “How do we collect data?”.

We use the Google Analytics service in accordance with the section "How Google uses data, when you use our partners’ websites or applications”. You can prevent Google Analytics from using your data by installing here a browser add-on blocking Google Analytics. 

Only so-called rough data is transferred in connection with analytics. 

We also analyse the interest in the newsletters that we send by email, in order to be able to improve the content of the emails and to better target messages. 

How do we collect data?

We use cookies and web bugs to collect data. Most of the data are not personal data, but cookies and web bugs can also collect data classified as personal. 

A cookie is a small string of characters that a website can send to the browser. Cookies cannot pick up data from your computer, spread viruses or capture email addresses. Taaleri uses both session cookies and persistent cookies in order to enhance the experience of using the website. With cookies, it is possible to follow, for example, the use of the different sections of the website and the selections made by users. If you do not wish to accept cookies, change the settings of your browser. The use of Taaleri Shop and Taaleri Reporting require the acceptance of session cookies. Thanks to cookies, you can take care of your business simply and flexibly. The cookies disappear when you log out of Taaleri’s services. 

A web bug is a small transparent GIF image, which is embedded into an HTML page or email message. It can monitor when a page or email message is opened. Through similar technology, a product or service can send data to a server based on what the user does, for example when a user makes a selection. It is reminiscent of cookies in that they both monitor the use of content and only the server receiving the data can read the data. They differ from cookies in that they are not browser-based, they do not recognise users and they do not store anything on the computer.

The common name for such technology is ‘data gathering tools’.

Data assignment and transfer

Taaleri may use subcontractors in the processing of data, customer service, the production of online services, marketing analysis or communication with other parties or service providers. The partners are carefully selected service providers with whom there is a written agreement on data processing. We use partners whose servers are situated in the EU/EEA area. If, under exceptional circumstances, data is transferred outside the EU/EEA area, Taaleri ensures that it is done as required by EU data protection legislation. 

The taaleri.com website, Taaleri Shop and Taaleri Reporting may make use of third-party data gathering tools, which collect data about what users do on different websites or web services. The transfer of the user’s data to these parties guides the data protection practices of the company providing the features. You have the right to prevent the collection of your data or its use by the third parties in question as described in the section ‘Blocking’.


On most browsers, a Settings menu can be opened on the menu bar. This can be used to find instructions for changing browser settings, if you want, for example, to block new cookies, receive a notification about new cookies or completely remove cookies from use. If you do not want to accept cookies from our website or through email messages in HTML format, you can set the browser to notify you before the acceptance of cookies and to block cookies as necessary. A user may also remove cookies completely from use in his/her browser, but then he/she will not necessarily be able to utilise all the functions on the taaleri.com website. The performance of certain functions on the site may require the use of cookies.

Cookies are not, however, required for the browsing or use of most parts. The use of Taaleri Shop and Taaleri Reporting require the acceptance of session cookies. Thanks to cookies, you can take care of your business simply and flexibly. The cookies disappear when you log out of Taaleri’s services.

Changes to these privacy procedures

Changes may be introduced to these privacy procedures. We hope that you will read these online privacy procedures from time to time, in order to get the latest information on our privacy-related operating practices.